During the fifth installment of the 10-part series, it was revealed that Jordan really did prefer to sign with Adidas over Nike. He loved Adidas’ shoes, but Adidas told Jordan and his representatives that the company couldn’t make a shoe work at the time … they didn’t even offer Jordan (!!!).
Did Adidas reject Michael Jordan?
Adidas Rejected Jordan Because he was too short
It had worked to great effect with Kareem, so they figured they would keep the strategy going. When Jordan came along, that strategy left the company divided. Executives in Germany wanted to stick with bigger players, while distributors in the United States wanted Jordan.
Why did Adidas reject Jordan?
They weren’t fully sold on his worth and were concerned his value was inflated by hype. But the real deciding factor was his height: he was too short. It might seem absurd that a 6’6″ athlete isn’t tall enough, particularly as he was dunking on even taller men. Adidas wanted a center they could market.
Why did Jordan choose Nike over Adidas?
To make matters worse, Jordan liked Adidas more than Nike back then and actively wanted to sign with them, according to The Wall Street Journal. Jordan believed Adidas offered him the best opportunity to make money and maintain control of his brand.
Which is best Nike or Adidas?
Undoubtedly, Nike is comfortable but they design the product keeping innovation in mind. Who makes more money Nike or Adidas? Looking at the revenue as per 2020, Nike is leading. Adidas, Nike both go head to head and the former has given the latter a tough competition when it comes to fashion as well as sport market.
Does Nike Own Jordan?
Nike, Inc. Air Jordan is an American brand of basketball shoes, athletic, casual, and style clothing produced by Nike. Founded in Chicago, Air Jordan was created for Hall of Fame former basketball player Michael Jordan during his time with the Chicago Bulls.
How much did Nike pay Michael Jordan?
Nike consolidated his deal with an offer of 5% royalties to the Bulls star for Jordan Brand sales. This is the deal that has allowed to earn the major chunk of his net worth – now reportedly over $2 billion.